Mallology Module C7 - Shopping Mall Marketing

Author: Mallology
Level: Advanced
Study time: 2 hours per module
Video time: 1h 12m
Exam: 15 Muliple Choice Questions

Certificate: 2 CPD Credits

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Modern mall marketing has evolved from basic advertising and events into destination-led storytelling that creates a vibrant lifestyle hub with an adaptive visual identity.

This module explores how to build a strategic marketing plan that directly drives and maximizes asset financial performance. Participants will analyse critical mall marketing metrics while learning to exploit the customer journey across diverse physical and digital touchpoints. Additionally, the curriculum covers retail categorization, distinguishing between innovative, traditional, and mature retail formats. Ultimately, managers will master the key elements of retail branding to position their properties competitively.

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What is Mallology?

The only certified vocational training course in shopping mall management.

12 specialised subject modules covering leasing, commercialisation, valuation, sustainability, smart malls and much more. Each module takes 2 hours.

Accredited for CPD - scholars receive certificates of Continuous Professional Development which are recognised by global real estate employers and institutions.

Why study Mallology?

It introduces the industry to newcomers and upskills incumbents with the latest strategies, industry thinking, knowledge and case studies.

Benefit from studying modules written by qualified experts and surveyors with years of practical industry experience in retail property management.

The Principal Tutor is Lance Stanbury, an expert in shopping mall master-planning, development, set-up and launch, marketing and operations. Lance has been training mall managers for over a decade and lectures internationally on mall management.

Who should study Mallology?

Leaders in retail property (developers, owners, surveyors, mall managers) seeking to widen their knowledge base and learn from worldwide innovations and creativity.

Service providers (architects, marketing agencies, hard and soft service contractors) wishing to enhance their support.

So, start becoming a Mallologist today!

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Mall Consultants, LTD.

We are Learn@Occupi, the online learning platform for the retail real estate industry providing certification for your efforts, so it's time to earn CPD credits and start making an impact on the retail real estate world!