Mallology Module D11 - Mall Commercialisation

  • Author: Mallology
  • Level: Advanced
  • Study time: 2 hours per module
  • Video time: 1h 12m
  • Exam: 15 Muliple Choice Questions
  • Certificate: 2 CPD Credits
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Commercialising a mall’s common areas and non-traditional spaces provides multifaceted benefits, creating secondary revenue streams while acting as an incubator for innovative retail. This strategic approach significantly enhances the overall customer experience by introducing dynamic environments.

This module examines each category of specialty leasing in detail, alongside branded partnerships and experiential events. Participants will learn how to design, execute, and manage a robust commercialisation strategy that maximises underutilised square footage. Ultimately, the curriculum equips managers to balance immediate ancillary income with long-term asset value and enhanced shopper engagement.
CPD Register Accredited Provider #778174

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What is Mallology?

The only certified vocational training course in shopping mall management.

12 specialised subject modules covering leasing, commercialisation, valuation, sustainability, smart malls and much more. Each module takes 2 hours.

Accredited for CPD - scholars receive certificates of Continuous Professional Development which are recognised by global real estate employers and institutions.

Why study Mallology?

It introduces the industry to newcomers and upskills incumbents with the latest strategies, industry thinking, knowledge and case studies.
Benefit from studying modules written by qualified experts and surveyors with years of practical industry experience in retail property management.

The Principal Tutor is Lance Stanbury, an expert in shopping mall master-planning, development, set-up and launch, marketing and operations. Lance has been training mall managers for over a decade and lectures internationally on mall management. 

Who should study Mallology?

Leaders in retail property (developers, owners, surveyors, mall managers) seeking to widen their knowledge base and learn from worldwide innovations and creativity.

Service providers (architects, marketing agencies, hard and soft service contractors) wishing to enhance their support.

So, start becoming a Mallologist today!

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Created by

Lance Stanbury

Mall Consultants, LTD.
Lance Stanbury is the Founder and CEO of Mall Consultants Ltd., an international consultancy specializing in retail property strategy, mall management, recruitment, and professional training. With extensive experience across the UK, Europe, the Middle East, and Asia, he has contributed to the successful launch and operation of numerous major retail destinations.
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